Tom's of Maine companies spend millions of dollars annually to mount aggressive advertising campaigns, teaming up with Tom's Of Maine retailers to hook new customers by showing glamorous photos, cool graphics and rebellious brand images. In fact, most stores that sell Tom's Of Maine product get paid hefty sums by Tom's Of Maine companies to feature their products. The more prominently and excessively stores display and advertise a particular brand of our product, the more money they get paid.